As a photographer, helping a realtor create compelling brand images that attract clients and build trust is a purposeful service I love to share. Here’s a comprehensive guide to help you prepare for your real estate brand photography session.

Choose Your Locations Strategically

• Select 2-3 different locations that reflect your brand and target market
• Consider a mix of: your office, a high-end listing, outdoor professional settings, and local landmarks
• Ensure you have permission to shoot at all locations
• Have backup indoor locations in case of weather issues

Plan Your Wardrobe for Real Estate Brand Photography

• Bring 3-4 professional outfit changes
• Stick to solid colors that complement your brand colors and reflect your style
• Include both formal business attire and smart casual options
• Avoid busy patterns or trendy pieces that may date quickly (keep it classic!)
• Consider the weather and locations when selecting outfits
• Iron or steam all clothing beforehand

Essential Props to Bring

• Current business cards
• Laptop or tablet
• Professional portfolio or presentation materials
• “For Sale” and “Sold” signs
• Keys
• Professional bag or briefcase
• Smartphone for “in action” shots
• Local area maps or neighborhood guide
• Personalize it: bring your favorite coffee mug or planner

Prepare Your Marketing Materials

• Update your marketing materials if you want them featured
• Bring both digital and print versions of your materials
• Include a client education guide you’d provide to help your clients
• Collaborate with a photographer who can be creative with flat lay content: the arranging of tools of your trade with an overhead camera angle

Personal Preparation

• Manicured hands (since your hands will be in many shots)
• Get adequate rest the night before
• Stay hydrated and bring water

Pre-Session Checklist

• Collaborate with your photographer on a shot list
• Consider your target audience and what they want to see
• Think about where you’ll use these photos (website, social media, marketing materials)
• Gather inspiration photos to share with your photographer
• Write down specific poses or scenarios you want to capture

Professional Tips

• Practice your genuine smile and relaxed poses in the mirror
• Plan some action shots like:
  • Walking into a property
  • Working at your desk
  • Making phone calls
• Consider including personal branding elements that make you unique in your market

Remember, these photos will represent you professionally for your current season. Taking time to prepare ensures you get the most value from your session and create images that effectively market your real estate business.

Helping Realtors Serve with Excellence

Ultimately, the purpose of your branding photographs is to communicate to your client how you can serve them. I love working with realtors that are passionate about helping their clients with a major purchase that will bless their family: a home!

A brand session with Kendra Shank Photography is about storytelling your brand. Because what you do, who you serve, and how you help them is the story behind a business with heart.

Kendra Shank Photography Brand Photography Session

When you book a brand session with Kendra Shank Photography, you’re signing up for more than just photos – you’re investing in an experience carefully crafted to be:

Comfortable: The session isn’t about stiff poses or forced smiles. Instead, Kendra creates an environment where you can collaborate effectively. She strives to be a steady guide, assuring you with encouragement throughout the session. She understands that many people feel nervous in front of the camera, so she guides you naturally through the process.

Thoughtful: Every aspect of your session is intentionally planned. This isn’t a rushed, one-size-fits-all approach. Kendra takes time to understand your brand, your goals, and what makes your business unique. She considers the details that will make your images stand out and truly represent who you are professionally and also personally, allowing you to connect well with those you serve.

Joyful: While brand photography is about professional images, the experience of creating them should be enjoyable. Kendra loves encouraging intentional lives and that includes the work you do! Calm and steady, she purposefully designs a well thought-out session, which translates into natural, engaging photos that portray who you are and how you serve.

Schedule Your Real Estate Brand Photography Session

Contact Kendra today for brand photography sessions in and near the Peoria, Arizona area in the West Valley of the Phoenix metro.

Together we can craft a thoughtful session to help you serve your clients well.